Look: Racy Video Of NFL Host Is Going Viral Thursday

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Kay Adams tried to celebrate her 37th birthday in style on this Thursday's episode of Up & Adams. Instead, she unintentionally created a moment that is bound to become a meme.

As Adams tried to pop a champagne bottle on air, a good amount of it sprayed in her face.

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"I literally can't open my eye," said Adams immediately after this happened. 

Adams later joked about this moment on Twitter. She said, "This should be behind a pay wall."

Most of Adams' followers are loving this video. 

"Kay is a never ending source of quality entertainment," one fan said. 

Another fan responded, "A+ tweet."

Adams has been a fan favorite for a few years now. That won't change anytime soon. 

Here's the unfortunate moment from this Thursday's show: